Monthly Archives: May 2010

Forbes.com: Bypassing IT Bottlenecks

Mr. Roy wrote me after this was published to say that when reading the story, “I can hear my frustration being presented with such clarity.” Glad I could be of service. Commentary Bypassing IT Bottlenecks David F. Carr, 05.24.10, 06:00 AM … Continue reading

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Forbes.com: Breaking The ‘Brochureware’ Mindset

This is a little rant I wrote up for my Forbes.com column. Commentary Breaking The ‘Brochureware’ Mindset David F. Carr, 05.18.10, 06:00 AM EDT Seek out opportunities to automate your website. Is your business website stupider than it needs to be? … Continue reading

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Publicity: Tradepal Makes Buying, Selling, and Bartering Social

Carr Communications is working with Tradepal on publicity for the launch of its service, producing a press release and press kit handouts illustrating the concepts behind the service. Tradepal Makes Buying, Selling, and Bartering Social Social Media Marketplace Features Hybrid … Continue reading

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Forbes column: Test And Improve Your Website

Here is an excerpt from my latest piece for Forbes.com, this one on the value of website testing. When you change the layout of a homepage or the design of your “Buy Now!” button, how do you know if sales … Continue reading

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MailChimp Makes Email Broadcasts as Easy as Slipping on a Banana

After years of developing and maintaining my own system for managing email broadcasts, I’m in the process of moving most of my clients over to the MailChimp service. I learned a lot by building my own system, but it probably … Continue reading

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Facebook Ad: We Drive Results

This is a Facebook ad I have scheduled to start running later this week. What do you think? Puns on my last name got kind of old for me back in Elementary School, but maybe I’m old enough to have … Continue reading

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How to Segment Your Audiences on Facebook

Recently, I’ve been exploring the tools Facebook provides for posting notes and links to only a subset of the people I’m connected with on the service. In particular, I wanted to do a better job of keeping personal and political … Continue reading

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