Telling Great Technology Stories

I approach writing for technology companies more or less the same way I always approached writing about technologies and technology companies as a journalist: I look for a great story. Often, the best stories are case studies, where the hero is not the product but the organization that uses technology intelligently to achieve business results. Or maybe you want to a broader story about how your technology addresses a challenge faced by many of your customers — a feature story with multiple examples supporting a common theme. I can help you there, too.

The best stories are authentic, based on the real value you deliver to your customers. My job is to help you articulate that value — vividly and convincingly. To do my job right, I still ask tough questions that the readers will want answered. The difference is I can work with you to brainstorm the right answers.

Areas of subject matter expertise include the IT and CIO strategy issues for healthcare, government, and higher education, as well as social business, social CRM, social collaboration, and the latest concepts in digital business. However, my most valued skill is versatility and the ability to come up to speed quickly on any topic.

In addition to writing, I’m available as a speaker and moderator for live events, webcasts, or podcasts. On many projects, I work as a team with my wife, writer and editor Beth Anne Carr, meaning that the work we turn in has already gone through a preliminary copy edit. We can also provide services such as desktop publishing and WordPress website customization.

Below are some examples of recent projects. — David F. Carr, david@carrcommunications.com

Redbooth

Redbooth and Box at Centers Health Care: Better Together – case study dramatizing the value of an important partnership.

Gartner Report Cites Redbooth’s Support of Bimodal IT – article celebrating an important recognition by industry analysts (published as a blog post and also distributed at conferences in this print/PDF format).

10 Keys to Collaboration for the Agile Enterprise – webcast based on my Interop collaboration track keynote speech.

Social Collaboration for Dummies “The Missing Chapter” – companion article for my Social Collaboration for Dummies book prepared for the Interop conference, where I spoke and signed books.

SolarWinds

Is it Really the Bandwidth? Three Steps to Diagnose Network Complaints – white paper based on discussions with a SolarWinds evangelist about common patterns network problems and how to identify them.

SIEM Speeds Time to Resolution (Not Just for Security Issues) – white paper dramatizing the broader applications of SolarWinds Log & Event Manager, beyond its traditional uses detecting and preventing network security problems.

ColdLight

ColdLight eBook: Adaptive Analytics for Population Health Management