Category Archives: Email Marketing

Bad Email Chronicles: Excessive Reliance on Images in a Message (imagemap example)

Posted on August 9, 2010 by david

The effectiveness of email marketing campaigns can easily be subverted by graphic artists who decide to get a little too fancy. Unless the image you’re embedding in the message is really essential, and adds a lot to what you’re trying … Continue reading →

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Forbes.com column: Chef Takes Guerrilla Marketing Online

Posted on July 27, 2010 by david

Chef Takes Guerrilla Marketing Online David F. Carr, 07.27.10, 06:00 AM EDT Taking reservations and collecting money online for an underground restaurant. Russell Jackson speaks not very plausibly about maintaining “plausible deniability” about the years he ran the San Francisco “underground … Continue reading →

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MailChimp Makes Email Broadcasts as Easy as Slipping on a Banana

Posted on May 15, 2010 by david

After years of developing and maintaining my own system for managing email broadcasts, I’m in the process of moving most of my clients over to the MailChimp service. I learned a lot by building my own system, but it probably … Continue reading →

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My column launches on Forbes.com – IT Issues for SMBs

Posted on February 19, 2010 by david

I’m now doing a column for the Fobes.com Business Intelligence channel on information technology issues for small to midsize businesses. First column: Don’t Lose That Web Site on domain ownership problems that plague a lot of small organizations (and some … Continue reading →

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