Web Development

Website re-launch: Waterfront & Luxury Real Estate

The home page
The home page

Carr Communications is proud to announce the re-launch of, a website we revamped for Olive Belcher, the leading waterfront and luxury real estate specialist for Boca Raton, Delray Beach, Highland Beach, and surrounding communities.

The new home page design took advantage of some promotional art she had purchased, originally for a postcard mailer, which I was able to modify to work on the web.

Her old site suffered from too many slow-loading pages because of the way images of the different properties were organized and coded. Now, each property has its own distinct web page with its own photo gallery. Putting the properties on individual pages also creates the opportunity for each home she is selling to be indexed by the search engines or promoted with targeted advertising. Each listing also features widgets like a Google Maps display of the location and a mortgage calculator.

The site was created in WordPress using the Shades of Blue theme by StudioPress, the Great Real Estate plug-in, and my own modifications.

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