Forbes.com: Custom iPad App Is Just What the Doctor Ordered

For Salient Surgical Technologies, a custom iPad app is just what the doctor ordered — or, rather, just the trick to get the doctor to place an order.

“The thing about medical device sales is that it’s very difficult to get attention of doctors – any attention at all,” said David Hohler, Salient’s IT director. So anything he can provide to make a sales representative’s life easier is priceless. That made it well worth his while to hire the Boston-based mobile application development firm DreamingCode to create a custom app that presents the equivalent of many binders worth of product literature, plus videos, in a navigation scheme organized around the parts of the body. (Read More)