Tag Archives: Facebook page

How to Create a Facebook Page: The Simple Steps Are The Most Important

Creating a Facebook page, also known as a Facebook business page or Facebook fan page, is probably one of the best things you can do right now to boost your brand, small business, non-profit, or political campaign. Some marketing experts believe capturing your Facebook page name (along with your Twitter URL) is proving almost as important as capturing your Internet domain name. And best of all, it’s free to get started.

There are several other good tutorials available, but I decided to write my own focused on the basics. At some point, you may decide to get ambitious enough to hire a team of programmers to create custom Facebook applications and page tabs. But you want to focus on the basics before you get dazzled by the possibilities of “s-commerce”, or immersed in the complexities of programming in Facebook Markup Language (FBML).

The first three things you want to do are the simplest:

  1. Register your page
  2. Invite friends and customers to “Like” the page (register to get your updates)
  3. Secure a unique page name. This appears like a directory under facebook.com, giving you an address pegged to your brand that you can print on business cards and promote in all the same ways you advertise your Internet domain. For example, Carr Communications is at www.facebook.com/carrcomm

Step #2 is a prerequisite for Step #3 because Facebook will not let you establish a name or “username” for your page until you have a minimum number of people “Like” your page. At this writing, you need 25 Facebook fans. And you want to secure the name that is the best match for your brand before someone else gets it.
Continue reading How to Create a Facebook Page: The Simple Steps Are The Most Important

Announcing a Free Tool: Create a Lead Capture Form That Connects Facebook to Your Website

Update: Facebook’s move to enable page tabs based on HTML iframes rather than FBML makes the specific techniques discussed below obsolete. Today I recommend instead using my Facebook Tab Manager for WordPress if your site is on WordPress. If you are not on WordPress, you should find that the task of integrating custom content including contact forms is now easier, overall.

As a sequel to my post on why Facebook Ads Should Point to a Facebook Page (Not an External Web Page), I cooked up a little homegrown tool that generates the required code. The source code output is derived from the example in George Huger’s Submitting a Contact Form via AJAX From Your Facebook Page. Huger shows how to use JavaScript functions that are approved for use within Facebook to submit a data entry form from within Facebook, have it processed on your web server, and get back an acknowledgement you can display on your Facebook page – without ever making the user leave Facebook and go to your website.

Read more and try it